Using LinkedIn to Follow Potential Employers

The article below was tweeted recently and finally got me interested enough to check out the Follow Company feature on LinkedIn.  It’s quite a useful feature for job search.  The article is by Jessica Holbrook Hernandez – expert resume writer, career and personal branding strategist, author, speaker and President/CEO of Great Resumes Fast. 

“Many people think of LinkedIn as a tool to network with individuals.  While LinkedIn is certainly useful for this purpose, it can also provide invaluable information about which companies you should target during your job search.

Did you know that LinkedIn now allows you to follow all the activity related to a particular company?  You do this by searching for the company on the site and clicking “Follow Company”.  This step adds the company’s activity to your news stream on LinkedIn in the same way that adding a connection adds their individual activity.  This is an absolutely invaluable tool for seeing the “comings and goings” at a company you’re targeting.  In addition to giving you a sense of whether the company is hiring at all, it allows you to see the backgrounds of the candidates who are landing jobs there.  Although it may be frustrating—or even painful—to see who’s beating you out for particular positions, having that information is also priceless for knowing how to position yourself as a stronger candidate going forward.  One more bonus: you can tell when someone was hired for a position even if the company doesn’t directly contact or notify you.

The Follow Company feature on LinkedIn also allows you to see how many other people are following that company.  If thousands of people are keeping an eye on things, chances are good that you have a lot of competition for open positions there.  Additionally, LinkedIn includes very useful information such as the average tenure of employees at the company, the male/female ratio of the staff, and the median age of employees.  Larger companies sometimes even indicate which specific universities a high percentage of their staff attended.

The new Follow Company feature on LinkedIn is a fabulous tool for job seekers trying to appropriately direct their career search.  Check it out!”

Advertisements

There are no comments on this post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: